5 Real-World Applications of AI That Can Benefit Your Business Today

Dennis Beem
4 min readApr 3, 2023

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Are you ready for the AI revolution?
If not, your business may not survive the next decade.

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Machine learning? Predictive analytics? ChatGPT? For a while those terms have been around… However, while they have been often promising more than they delivered, we are entering the age of artificial intelligence in which the benefits can be harvested. In this article I will walk you the 10 real-world applications of AI that could possibly impact your business today.

As buzzwords are often used without context, let me start by explaining what artificial intelligence actually is…

What is artificial intelligence?

Let’s look at its definition and then let’s get practical. Artificial intelligence (AI) is a branch of computer science that focuses on the creation of intelligent machines that can perform tasks that typically require human intelligence, such as learning, problem-solving, pattern recognition, decision making, and natural language processing. AI relies on machine learning algorithms, neural networks, and other advanced computing technologies to process large amounts of data and improve performance over time.

The ultimate goal of AI is to create machines that can think and reason like humans, enabling them to perform complex tasks autonomously and improve the quality of life for people around the world.

Why businesses should care about AI?

AI is changing the game for businesses across various industries, and the benefits are too significant to ignore. It’s like the industrial revolution or like the start of the internet: the impact is huge. From streamlining operations to reducing costs, the practical applications of AI are endless.

So let’s make it concrete by giving you some examples. Here are 5 real-world examples of AI being used in businesses today:

  1. Personalized Product Recommendations: Retail and other businesses (e.g. Amazon, Bol.com, Shopify) are using AI-powered recommendation engines to suggest products to customers based on their browsing and purchase history. This improves the shopping experience and increases sales.
  2. Predictive Maintenance: Manufacturing businesses are using AI to predict equipment failures and schedule maintenance proactively. This reduces downtime and increases productivity. The impact on businesses can be massive, especially in high downtime costs environments.
  3. Fraud Detection: Financial institutions are using AI to detect fraud in real-time, reducing losses and preventing financial crimes. You can think about banks like Morgan Stanley or payment solution providers like Stripe or Paypal.
  4. Voice and Image Recognition: AI-powered voice and image recognition technology is being used in various industries, from healthcare to security, to improve accuracy and efficiency. A famous example is Siri or Alexa that are changing the way we interact with machines.
  5. Chatbots: AI-powered chatbots are being used by businesses to improve customer service operations, reducing response times and improving customer satisfaction. Well, I do not think I have to elaborate further given the large hype around ChatGPT the last few months. This is a real-game changer for your business, whatever industry you are. If you don’t do anything yet with this technology, you better get started.

And there are many more… speech-to-text transcription, cybersecurity detection, natural language processing, demand forecasting, traffic management optimizations and diagnostics tool within the healthcare industry.

These are just a few examples of how AI is being used in businesses today. The possibilities are endless, and businesses that invest in AI today will reap the benefits for years to come.

The Benefits of Predictive Analytics for Your Business: Insights, Efficiency, and Increased ROI

In today’s data-driven world, predictive analytics is a game-changer for businesses. Predictive analytics uses machine learning algorithms to identify patterns in data and make predictions about future outcomes. Here are some benefits of using predictive analytics in your business:

  1. Gain Valuable Insights: Predictive analytics can help businesses gain valuable insights into customer behavior, market trends, and more. This can help businesses make better decisions and stay ahead of the competition. With my company Zohey I have seen time in time again that if we let the data speak and combine this with domain expertise, it can lead to tremendous value for the businesses we work with.
  2. Increase Efficiency: Predictive analytics can help businesses automate certain tasks, optimize operations, reduce costs and increase efficiency. The projects we have done can save time as much as up to 80% for specific — before time consuming — tasks.
  3. Improved ROI: By predicting future outcomes, predictive analytics can help businesses identify new opportunities and allocate resources more effectively, improving ROI. This goes from doing demand forecasting by using better AI models to creating impact by identifying potential risks or opportunities that without predictive analytics would not have been captured. A lot of companies struggle and stay in a reactive mode.

These benefits are just the tip of the iceberg when it comes to predictive analytics. By investing in predictive analytics, businesses can gain a competitive edge, reduce costs, and increase efficiency.

In case you are interested in a free 1 hour consultation session of our company Zohey about the benefits of artificial intelligence for your business, feel free to reach out to me directly or fill in the form or send us an email at hello@zohey.io.

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Dennis Beem

Passionate about driving sustainable topics and business value using artificial intelligence and machine learning